digital-marketing

Digital marketing trends for 2020

Nuclay / December 31, 2019

If you are a digital marketer, you must be well aware of Professor Kotler and his idea of “Three Types of Marketing”. While talking about the concept of Marketing 3.0, he said,“Only a few companies work in this instance. Marketing 3.0 means understanding that getting to know the client is much more than finding a person interested in your product”. Today, more and more companies are following this idea – understanding and getting to know the client. With the beginning of a new decade and the influence of machine learning and artificial intelligence on digital marketing services, new doors to greater opportunities are about to open. If you are out-of-date with your marketing skills, you’re limiting your brand’s reach. You may be very well unaware of new digital marketing trends, but your potential customers and your competitors, might know them already. To help you keep up the pace, we have curated the following trends to look out for in 2020. Chatbots – Personal assistance without the need of an actual person. The technological advancements that we are looking at today are breathing new life into Chatbots. They are becoming more powerful and persuasive than the previous years. Chatbots help you create a 1 to 1 interaction with your client, which can surely not be compared with broadcasting messages to customers or showing them an advertisement. Investing in chatbots for digital marketing services would give you a great advantage over your competitors, as leading a trend rather than following it could give you greater results that you become known for. Read – Why consider chatbots for your marketing strategy? Shoppable posts – There is a new term being coined parallel to e-commerce, known as social commerce. It refers to buying products directly from social media posts. These posts were launched by Instagram in 2019 and they’re getting more and more attention. According to a report, at least 54% of users use such posts to research products. Direct Messaging – As a means of increasing sales, brands are using Direct Messages to streamline customer service. The users can directly talk to the brand about the product they are looking for. With messaging apps like Messenger, WhatsApp, Viber and Facebook, brands are creating more direct connections with their customers. It is a convenient way of forming relationships with customers, addressing complaints or taking orders. This technique works best when a brand encourages its users to message them by providing their handle or username. Sentiment Analysis – It is a part of digital marketing services which analyzes the user’s reactions to a product or service. Mostly, online reviews aren’t totally black-and-white. There’s always an area that you can use to identify what the user wants to convey. Maybe they like a product but aren’t that happy with a particular feature. Maybe the product is okay but it is not what they were expecting. Sentiment analysis uses a lot of data and algorithms to skim through responses and evaluate them. You can use the insights to fine tune your products, create strategies, change your approach and increase your sales. Emails – It is the oldest yet one of the most evolved aspects of digital marketing. Recently, we have seen a swift decline in emails that contain plain-texts. They have been replaced by great designs that look much different from a simple HTML design. Emails could go into 2020 with new features like smart buttons for redirecting them to your purchase pages, and other interactions. These new email designs don’t just impress your customers, but make them look forward to receiving your mail, keeping them engaged and increasing conversions. It’s worth making sure your emails are engaging and beautiful. Read : Email Marketing : A Beginner’s Guide If you’re looking to upgrade your brand approach with digital marketing services, it is great that you follow the current trends. Want to start today? Contact Us and we would be pleased to help you.

Content

Importance of video content for online business plan

Nuclay / December 17, 2019

What is the impact of visual content in a brand’s Inbound Marketing strategy? Should videos be a part of your online business plan or promotions? What is inbound marketing?! If you are new to internet marketing, you probably ask yourself or your digital marketing consultants these questions a lot; and even if you do not understand how it will all work towards sales, you cannot deny feeling that videos are important somehow. I have been working with startups of all sizes for over a decade now and I can assure you, there is no inbound marketing strategy without visual content. There is no such thing! And there is a science to it. According to the Learning Pyramid, it takes just 3 days to lose 90% of the information we have read. Adding audio -visual content to your content can double the retention rate for your audience. It all goes to show that our memory potential is much stronger for visuals. So what are the most effective types of visual content, and how do they fit into your online business plan? Video is a simple way to communicate Video allows you to communicate in a simple way and above all to transmit your messages without interference. Today, there are several ways to design a video, but it must be said that storytelling is much easier to remember for internet users. Video attracts attention It is interesting to note that Google has 90% of all web search volume, winner by a wide margin, followed by YouTube. By using video in your content marketing strategy, you will inevitably attract the attention of your users browsing online- they are very fond of quality content. By adding video to your various communication media, you will increase brand visibility on the web. Indeed, a video is much more likely to appear in Google search results. In recent years, there have been 3 types of SEO on the Google search engine: natural SEO, video SEO and paid SEO. To get the best results, you will need to combine these different elements. Videos boost your influence on social networks Social networks have been essential in the content marketing strategy for over a decade and with 3.484 billion active users in the world in 2019, it will continue to be a major influencer. It is therefore important to have a presence, if only through a page on these networks where people live, eat, shop and connect on a daily basis. By using video, you will be able to attract a little more attention from users on social networks. Brands need to figure out how they can offer value and drive the conversation. 65% of people use YouTube to help them solve a problem, can that be your area of expertise? With a little awareness and experiment, you might be able to figure out what works best for you. The goal is to explain your activity, your products, your approach, etc. Social networks such as Facebook and Twitter are your mediums. Posts with video have 48% more views on social channels, that’s a much higher engagement number when compared with brand videos placed on a website! Do you want to get started with videos? Make sure you ensure the quality of it. Pay attention to the background, the image and the sound; they must be impeccable in order to please your viewers. This will provide you with essential support for your content marketing strategy which guarantees quality traffic. By quality traffic, we mean people who are really interested in your products and services. Bonus tips! for a successful video – create a branded editorial byline, linking back to your own site – be concise: Great videos are under a minute. – take care of the quality: The more beautiful your images, neat graphic design, the greater your chances of maintaining attention. – or give us a call. We are a digital marketing agency in Gurgaon specializing in content and web design services and would love to get your started.

Digital Marketing

6 powerful tips to create the best marketing strategies for growth

Nuclay / November 20, 2019

The development of a successful marketing strategy is first and foremost the full understanding of all issues. The art of marketing is the convergence of all tools and operations to a single point, that of the axis of communication of your business! Here are 6 truths about what is involved in developing the best marketing strategies to conquer your market. 1. Branding, branding, branding! Branding is the first investment a new business should make to conquer the market. A professional and well-established brand image for your company or product and already 50% of the marketing work is done. Branding is, on the one hand, often confused with expensive ads and hiring a brand ambassador on one end or just slapping a logo on the website on the other. Successful marketers understand that branding is who you are as a company, your mission and values. Best marketing strategies work because there is no disconnect between what the brand preaches to be and what the actual experience is for a user who interacts with the brand. When we talk about your brand, we designate an environment that transcends words by its power. This power will be felt through your logo, your colors, your slogan, your interior decor and any other element of communication. 2. Opt for an organized marketing department At first glance, the marketing direction is simple: we are at point A and we must go to point B. Now, how do you go about it? This is where we enter the territory of the marketing expert. For us, it’s as basic as planning your route on a trip with the costs, the hotels, the unexpected. An axis of communication is not only having a website and placing advertising. We are talking about the positioning of your business in the market that will lead to increased business performance through an organized marketing strategy. Strategic development recommends three basic segments: a defined identity, a specific line of communication, and a well-planned and well-managed marketing strategy. 3. Technologies, yes but … The technological world is constantly evolving. I would not recommend that your try and keep up with the every cutting edge technology or trend because, although perhaps conceivable, it does not guarantee the success of your campaign and it could become expensive given the speed of its evolution. However, I recommend that you have an eye open for new technologies that appear on the market regularly over the course of a year. See what works best with your plan. 4. Think “MOBILE” Even the best marketing strategies are not complete without mobile. You are from the generation of laptops, a 10-year-old is from the generation of handheld computers. Since 2008, the entry of smartphones on the market has given a whole new direction to the future and forced companies to completely revise the concept of internet broadcasting. The optimized display of your site on tablet and mobile versions is now a must! Consumers use their mobile devices to research and will often end up shopping online on their computers. Thus, brands must provide more comprehensive, more relevant, better targeted information to encourage consumers to buy directly on smartphones or tablets. 5. Think “CUSTOMER EXPERIENCE” Today, the customer experience is more than just a customer service concept; it is the overarching goal toward which all elements of a marketing strategy converge. The trendy company is now focused on transforming the buying process into a fun and enjoyable experience. With more and more consumers demanding consistent experiences across all channels and devices, it’s critical to understand the buying journey to optimize the end-to-end customer experience. 6. Target your audience Today, marketing is mainly done on the Web. Having developed a well-adapted brand beforehand, the broadcast (or advertising) will take various forms including through a campaign of keywords (like with Google Ads), retargeting by graphic banners, sending newsletters, development of community on social media, social media campaigns and others. This will be complemented by radio / TV campaigns and advertising in different print editions, all perfectly orchestrated in time and the media. The important thing is to coordinate a targeted and orderly marketing, which requires professional and experienced expertise. Do you know the actual performance of your site currently?

Trends

Amazon’s Prime Day : Key takeaways for marketers

Nuclay / July 8, 2019

Could it be the biggest day for online business? It is certainly set to be. Amazon’s Prime Day is bigger than ever, as this time it is going to be live for a whole 48 hours. The Amazon Prime customers are set for a treat as the e-commerce giant brings its Prime Day sale this weekend. The deals cover enormous discounts on selected products as well as over 1000 new products are set to be launched on the website. The date of the sale has been announced as 15-16 July. Interestingly, it is not the date that is exciting the customers but the duration of the sale which is going to be the longest ever. Last year this sale was on for 36 hours, starting on 16th July. However, this year Amazon planned to give their customers of joy of 12 more hours, making the sale a full 2 day event. Moreover, last year’s sale witnessed over a 100 million shipments by over 89 million visitors. Therefore, it is fairly natural for the company to go all in and make it bigger than ever this time. The Prime day events give a lot to learn lessons to marketers to become more competitive. Let us look at some of the key strategies takeaways for marketers associated with different brands. Prime Day Key Takeaways Amazon’s Prime Day will certainly continue to be “the shopping period” for Amazon customers. However, this wouldn’t just be an opportunity for brands to earn customers but also a day for marketers to learn from. There could be various strategies that marketers could implement and adopt before running their next campaign. Let’s have a look at some. Check the market. It won’t be worth it selling a shoe to someone who is looking for a t-shirt. Hence, understanding your customers’ needs or what they want is very necessary before running a campaign. Scan your data, build inferences and then proceed with the marketing. Amazon does this with the implementation of various technical concepts such as data mining. But this could be done without advanced tools as well. Keeping a track of your customer is not that difficult. Regular forms or surveys can be created that could on the one hand be engaging for the customer and on the other, informative for the organisation. Prime Day thus offers brilliant deals to their customers depending on their needs. It thus embeds the idea of buying a product that they need at a very discounted rate. Eventually most of these customers end up buying these products, as displayed by Amazon’s conversion rates. It is hence, the end result of good marketing. Check the competitors. Learning is a process that never stops. Why not learn from sources that are better at it! There’s a reason why someone is at the top. Find out why.It isn’t just about fortune or resources that someone leads the market in terms of selling their products or services. It could also be about how they present their products. Analyse your competitors and what techniques they are implementing to conduct good business. Outline your differences, their qualities, their website, their presentation, etc. basically anything that could be a reason for them standing out the rest. Hence, work on the conclusions with your organisation. Learning is a process that never stops. Why not learn from sources that are better at it! Check the attention. It is great for an organisation’s business if someone influential could endorse them. Amazon hires great influencers to advertise for them. However, this cannot be affordable for everyone or every company. Nonetheless, in today’s digital world, an advertisement is not always necessary. There are various ways to get in touch with an influencer and make them talk about your product. They could write a blog, post pictures, share a video or even share any of your social media pages, which could be both affordable and eventually beneficial for the business of your company. Moreover, for this to be successful, make sure you create great content for the landing pages and website. At Nuclay, we help companies with digital marketing services, business consulting services and digital solutions for everything that you need to grow your business. Check the email. From every update to every follow-up, email is still the one solution for you to converse directly with your customer. Emails let your customers know that you care. It could be very difficult for Amazon to contact each customer, especially when they are using FBA (Fulfilled by Amazon) products. Fortunately, there are solutions for such scenarios. Companies use automated responses to update their customers and migrate any issue in any case. Therefore, marketers must make sure to engage with an email service that helps them automate their mails, set up a thorough sequence and determine what mail to send to them at what stage of their customer cycle and ensure quick reply to queries. Apparently, there are so many things that a marketer can learn from Amazon’s Prime Day. Test out the marketing strategies that interest you; double down on what works and cut what doesn’t.

Trends

The importance of Website Branding

Nuclay / July 5, 2019

Being worried around plummeting stocks or lack of conversion is not a new thing when it comes to marketing. It’s just a matter of time till you realize that in terms of spreading the word for your business, content is the king. As long as you produce great engaging content there’s nothing that could be detrimental to the traffic on your website. But how do we act then when the content is right and the marketing is executed perfectly? Well, if you are being bewildered by the same question, could we entertain you with “Website Branding”? Let’s have a look. Why Website Branding? It is simplifying your business in a manner that is easy to remember and easily connectable. It is a concept that unifies both marketing and content creation. Branding is a tool that makes people think about your company or organisation when they hear about a product. Thus the answer to the former confusion lies here, within this often set aside and misrepresented, business element. We know understanding the clear importance of this is peculiarly important for you, so here we have dissected a few effects branding could have on your website. #1 Recognition – The Mind Effect “Never forget who your are, the world will not!” Changing the look and feel of your website by plastering your logo all over your network domain would certainly capture the minds of your customers. Yet, it’s not just about that but also adding value to your organisation. Everytime someone sees the logo, they must think of your company. Everytime they hear the name of the company, they must immediately think of the logo. For example, when people hear the name of Nuclay Solutions, they immediately recall an IT solutions company in Gurgaon. Gradually, with your growing business, this transcends to a phase where people start associating with your products. Hence, marketing becomes easier and this distinct image will be more than enough to rule your digital marketing solutions. #2 Credibility – The Trust Effect Fortunately or unfortunately, people judge your business upon the look of it rather than the wit and strength you have put to built it. Same is the case with your website. According to a survey, it takes just 50 milliseconds for a person to decide whether they want to stay on your website or not. It is natural that people put trust in what looks professional and well-built rather than something that looks informal. Same is the case with websites. Having consistent branding a professional look will increase your website’s credibility, thus increasing the traffic. Therefore, branding makes it look legitimate and authentic, helping you grow your business. #3 Bridging – The New and The Old Take the ICC logo for an example. It’s simple, subtle and self explanatory. Anyone who looks at the logo and understand what it stands for. Therefore, it is able to convey to the cricket fans of their existence while at the same time shows the general idea behind the brand to the people who are unfamiliar with cricket. That is how branding should be done. In a way, branding should create a bridge that is for both, the old bonds and the new ones. A good branding campaign doesn’t just help create your name but also helps you create better content, by giving it a space that it can dwell in for a long time. It doesn’t matter how great your business it, if it doesn’t have an enchanting voice, it’s not good. #4 Perspective – The longing Human Beings are social creatures with their minds building notions and opinions all around the day. With social media as the biggest new-age tool in their hands to suffice this daily propensities, consumers are sharing with others their feelings and thoughts about a company. Going beyond the website and leveraging social media depends on a cohesive message that can be shared outside social spheres the company has no control over. A good social impression would last for a long time. A consistent positive relationship with customers will build a consistent brand that builds trust over the long haul while recognising the immediacy of social media. So, branding seems like a good solution to most of your business problems, doesn’t it! Still confused in the if’s and but’s? Nuclay Solutions is an IT solutions company in Delhi NCR. Check us out for all your digital solutions. The look of your website can tell if a person increases your bounce rates or becomes a lead. Is website branding so important? Let us have a look!

Email Marketing

Email Marketing : A Beginner’s Guide

Nuclay / June 26, 2019

“Old is gold”, yes it is. Even though artificial intelligence, chatbots and virtual reality are in their prime, but come what may, email has never lost its ground when it comes to digital marketing services. Why? Let us have a look. Emails, when built carefully, are a direct entry for any marketeer into the minds of their audience. No need for any heavy algorithms or investment of money; just proper content and the right choice of emailing software could build you a lead or a potential customer. Moreover, it’s not just about marketing that makes ‘Email’ an integral part of customer orientation, but it is a major go-to tool to drive customer attention towards any product. They do not need to visit any blog or website. Just a little crisp gist about what you have to offer would do. Greater the driven attention greater the number of customers; the greater the number of customers, the bigger the business. Want to know how Email could be your first step in growing your business? Here we present to you a beginner’s guide to Email Marketing. Let’s Get Started The first thing that you need to initiate is contacts, rather email lists. Remember, shortcuts are never a path to success, similarly we would never you to buy any contacts from third party organisations. Hence, we start with the most important thing, that is, the permission to email someone. You shouldn’t email anyone until and unless you have the permission to mail them. This permission could be obtained through various channels, such as, getting an approval to receive mails by a square-button-tick at the end of a registration form in your company website. It depends on the user if he/she opts in or out of the service. There are numerous tools available over the internet that could help you build such opt-in forms. However, once you get the permission, you are eligible to make the user a part of your list. Extending the contact-base Even though opt-in forms are the first option that company’s use to build a contact-base, it is not that successful as not many people might end up opting the favourable. What do we do then? We use a compelling offer. Lead MagnetAn offer, that doesn’t cost you anything neither the recipient, like as a legal bribe in exchange for an email address. Lead magnets could be anything ranging from a eBooks, PDFs, MP3 files, free trials, coupons, quizzes, etc, basically anything you want as long as it provides value to your visitors for free. A good magnet should be easily consumable, should be something useful or improving for the visitor and must be immediately available. If you serve a 300 page manifesto to the audience, obviously it won’t make you gain traction. A good Opt-in FormThe basic motive behind your Opt-in form is to make your lead magnet appear beneficial, so that your visitors subscribe to whatever you offer. The foremost step to build an effective Opt-in form is to give it an enticing headline and make sure it clearly describes the big benefit of your lead magnet. Then, add a brief description so that the user can get the clear idea even by skimming through it. Filling a form is like a conversation, hence try and make it attractive with graphics or a mock-up of the lead magnet. For example, a photo of a person pointing towards the opt-in form is one of the best ways to boost the interaction. Once you are done with the form, you need to find a suitable place to fix it. Figuring out a suitable place is necessary so that the user finds it easier to access. (Some of the highest converting places to put your optin form here) Noticeably, exit-popups have worked the best for making users subscribe to your website. These pop-ups show up exactly at the time when the user is about to leave your website. They mostly convert because when the user leaves your website, they mostly have read your content and might find it useful, hence, could end up subscribing to it. Moreover, they don’t hinder the reading experience as they are only triggered when the user is leaving. Personalisation Many would tell you to build a huge email list and get on with it. But our digital marketing solutions state otherwise. What we provide you with is a proper segmentation of your email list that offers effective marketing. Take a look how. What is Email Segmentation? What if you tell a person about offers related to water dispensers when they are looking for air conditioners? It is totally not useful information for them, isn’t it! Similarly, rather than broadcasting an email to an entire list of emails, send it to those who might really make use of the information provided. Break down your subscribers into relevant groups based on specific criteria so that the emails that you send to them could be further personalised and contain relevant content. What happens when you perform Segmentation? First of all, relevant content attracts most. Hence, segmentation increases open rates, click rates, decreases your unsubscribe rates. That is why it is a smart move to market whilst employing segmentation to drastically improve your effective rates. Segmentation also helps you organise the actions being taken by your subscribers. Did they fill a certain opt-in? Did they purchase a product? Visited a specific page? Downloaded a specific item? Also, Segments make it so much easier to know what subject lines and messages to write that will entice the users to open and engage with your email campaigns. Increasing your Open Rates Here is the most important part : How to make the user open the email and engage with it! It is why you put all your hard work. There are several factors influencing this. Let’s have a look at them one by one. Avoiding Spam FiltersThe first thing you don’t want happening with your email is that it ends up in