It is a known fact that Public relations requires strategizing and planning. Carrying out a PR Campaign takes good teamwork and coordination. In order to get through all the stages of a PR Campaign and achieving great results, researching and understanding the whole process is an integral part.
Take British Airways for example, its “Fueled by love” campaign in India beautifully showcased the coming together of two cultures. A heart touching video was created and promoted on different social media channels, the video itself got over 3.9 million views on YouTube. The catch here is that the brand focused on the target audience and understood how emotions can be the major driving force for the campaign. Likewise, a brand should know which factor to emphasize on, depending on the goal and various other aspects of a PR/digital marketing campaign.