The most crucial aspect of your business is your customers. If they are not satisfied, eventually your business is going to suffer. That’s one reason, today, businesses are adopting customer relationship management (CRM) software into their business strategy.
Given the importance of CRM, today hundreds are available in the market and another hundred is flourishing – Salesforce’s CRM, Microsoft Dynamics 365, Sugar CRM, Zoho CRM, Hubspot CRM to name a few. Call it a boon that you have many an option to select from or call it a bane that these numbers are paralyzing your decision of selecting the best. Hang on! We are here to help you.
Let’s compare
We won’t be taking you through a number of CRMs. We are here to help you decide between Salesforce’s CRM and Microsoft’s Dynamic CRM – the two long-standing rivals of the industry. Both platforms offer a robust CRM thus increasing the sales and serving their customers/clients even better.
In the battle between Salesforceand Microsoft Dynamics, third-party integrations and add-on options make Salesforce’s CRM apt for large and evolving businesses. Since the past 20 years, Salesforce has managed to build a $13 billion company largely on its CRM application based on cloud. Salesforce expects these numbers to climb to $16 billion in the coming year.
Our verdict!
Even though Salesforce is the number 1 CRM today, embracing and adapting to the system is a struggle, especially for a small business. Getting it implemented and boarding a team having hands-on experience might be one big task, but once done no other CRM can beat the powerful and robust Salesforce’s CRM. The other facade of the story is that a large number of businesses still thrive on Microsoft Outlook and for them transitioning to Microsoft Dynamics 365 seems to be far easy.
If you are a large business and planning for an expansion, go for Salesforce’s CRM. If you are a small business, still having a hold on Microsoft outlook and heavily relies on Microsoft products and looking for a CRM then Dynamics is your answer!
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