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Content Writing Services Types
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5 Types of Content Writing Services For Your Business

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A popular belief both in the world of online marketing and search engine optimization, content does continue to be king. Good content is a necessity in order to grow your business, rank well on the internet and maintain your online presence. The focus of this article is on content writing and how different kinds of the same activity can be useful for your business. A good content writer does not only write, but engages the readers and sparks more curiosity in them. The topic of an article can range from food to fashion, tech to travel and other sorts of businesses. The right identification of target audience is great, but being able to strike a conversation with those right audience is an excellent thing to do. The job of a content writer is to create the right connection through the most relevant words and sentences. For example, if you run a business in Delhi and you wish to have good visibility online, then you should look for a content writing company in Delhi. Let us take a look at the several kinds of content and when to go for which. Press release An announcement is the first thing that comes to mind when we say press release. This is most likely the most popular way of making your presence known to web users. In the olden days, press releases used to be sent to radio stations and newspaper offices. But today, there are e-press releases that do not require so much effort and follow up. Many brands use these platforms to gain more audience. A press release can also contain product pitches. Technical writer This is the kind of writing that requires one to have intense interest in the topic; it sure isn’t everybody’s cup of tea. The content can be about computers, science, technology or even sports. This requires skills and deep knowledge, the main idea is to provide technical and detailed information to the readers. The presentation of this has to be done in a way that would not bore the audience, that is why it is ideal to hire from a reputed content writing company. Guest Posting Here is a process that not only improves a brand’s networking, but also helps in the rise of the brand’s visibility. Your brand can reach out to another platform and propose to write an expert article on a topic to be published on their website, this piece of course would go bearing your name. You in turn do the same for them, this will help you establish yourself as an industry leader. Guest posting includes getting backlinks for your business, on someone else’s website. The credit of the guest post goes to the writer and it will include your brand name along with a link to your website. This is a good way to generate high quality backlinks for your business.  SEO article writer As we have mentioned in our introduction, good content is essential to increase search engine traffic. Unique and fresh are the two main considerations of Google for any website ranking. Keywords are a major part of SEO writing, it is all about placing the keywords strategically in between the sentences for the engine to find it. SEO writers know great depth about search engine optimization and content marketing. Ghostwriting Imagine a person so skilled at his writing that his articles and words become the voice of your brand. Ghostwriters write important pieces on behalf of the business and even the CEO, they fill the spaces where the brand fails to find bandwidth or even motivation. A ghostwriter would be best for e-books, website copies and even though leadership articles. The writer will be paid for his work but the credit in public wouldn’t go to him. It is important to make sure that your articles and copies are free of grammatical errors as these written pieces will stand bearing your name. Finding a good content writing company has also been made easier with social media interest groups; you can simply post your requirement and your inbox will be flooded with options to choose from.

Digital Marketing Services
Digital Marketing

Digital Marketing Services That You Must Know About

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The Father of Modern Marketing, Philip Kotler once said  “The most important thing is to predict where clients are going and stop right in front of them”. Likewise,  It is important to understand that businesses today are moving from traditional methods to digital marketing services, It is important to know what suits your business, and where your target audience lies. With digital marketing, you reach bigger audiences thus, bigger number of potential clients. Yet, building the right axis around which all your communications revolve, is still the most important aspect. Therefore, we bring to you a comprehensive guide to understand the basics of the most used digital marketing services. This detailed guide will help you build a proper marketing strategy suitable for your business. 1.Social Media Marketing Social media networks are like a cocktail party where all the attendees are dressed and suited up. Assume that you reach the party filled with a lot of people (these are your potential leads). To engage with them, you wouldn’t directly pounce on them and ask them to buy your products. You try to blend in and try to strike up a relevant conversation. You analyze their points and suggest them remedies to get over their problems. That is how you gradually build a rapport and eventually lead them. That is the same way you go about with Social Media Marketing. You slowly build conversations, you gain customer loyalty and then you gain long-term customers.  It is a slow process but an effective one. Popular social media sites include – Facebook, Twitter, Linkedin, Instagram, etc.  Built-in analytics tools within the social media channels enable businesses/brands to track the effectiveness of their campaigns. Through social media marketing, businesses will be able to tap into a bigger market. This is very much impossible with traditional marketing. Social media marketing can garner a lot of organic traffic through activities like posting text, images, videos, and other content that drives engagement with the audience, while also promoting the images with paid advertising. (Via GIPHY) There are various tools that can be used to assist your social media campaigns. Tools like Buffer help you schedule your posts in advance and plan your social media calendars. Employing such tools with the digital marketing services for your business helps you conduct marketing efficiently. 2. Search Engine Optimization If you’re taking your business online, even though it is just through the use of digital marketing services, it is a must to have a website. But having a website for the namesake is of no use, unless and until you can direct traffic to it. And this is possible by increasing the rank of your website on the search engines– Google, etc. This process is known as search engine optimization (SEO).  Google, the most prominent search engine works through layers of algorithms known as crawlers and spiders. These algorithms are responsible for locating the most relevant results for any search query on Google’s search box. For example, if you search “digital marketing services”, these algorithms will scroll through the internet to locate wherever these keywords have been used, basically web pages, blogs, links, etc. Further, there are more than 400 metrics that define the rank of any particular search on Google’s results page.  (Via GIPHY) By now, it must be clear that if your website is not SEO optimized, it won’t rank higher or might not even rank anywhere on the search results. But how do you optimize your web pages? Locate keywords using the Google Analytics tool that are relevant for your business. For example, for a mobile phone seller, Google would suggest keywords like “buy mobiles online” or “buy smartphone online”, etc. Use these keywords on your web pages in the relevant areas and design your content around them. Google also ranks website according to the confidence created by them. This confidence means the number of times a user visits a website or technically the number of sessions on a website. It is also created with internal and external links associated with the content. You might find websites creating blogs and sharing them on their social media channels. This is done for the same purpose– to enhance the link building process and direct traffic to the website through social media. Greater the number of sessions on a website, the greater the confidence it possesses. The user experience (UX) on your website is a very important aspect that most businesses usually ignore. If your website garners a good average session duration (i.e. average time spent by users on your website), it helps your Google search rank. It must be understood that a user would only spend time on your website if he/she is amused by the look and feel of it. If the information is not relevant or the interface is non-user-friendly, they would hop-off. Thus, decreasing the average session time, in turn, decreasing your Google rank. Therefore, place engaging pieces of content like images, videos, etc, and use animations that amaze the user on scrolling through your website. You can also run paid ads on Google using Google AdSense/ Google AdWords tools. These ads will appear whenever a user searches through the keywords selected for the campaign, by you. Set a definite budget according to your needs and these ad campaigns will help you gain potential customers inorganically. Search engines are the most important way of increasing traffic. Therefore, SEO becomes the soul of digital marketing services. 3. Email Marketing Email is the one way through which you can communicate directly with your customers, rather than calling them directly. It is a peer-to-peer conversation between two people, even though you might be sending it on behalf of an organization. It goes the same way while using emails as a digital marketing service. Businesses tend to inform their customers about product updates, solve their issues, register requests, etc. It is a great means to keep your customers interested in your brand by getting into their inboxes directly.  You can create

SEO Friendly Page
Digital Marketing, SEO

SEO – How can you perfectly optimize a page?

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If you are searching for a website development company in delhi, your search results would definitely not display food joints. But, how does Google segregate one website from the other?  Basically, there is a whole set of algorithms crawling and scanning your content, as well as your website’s code, for Google to locate you asap. However, it is your duty to optimize your pages accordingly with Search Engine Optimization. Talking about on page SEO, it is possible that you might have heard of various techniques. However, here is a quick summary of everything we could tell you about creating web pages that generate a lot of targeted traffic. Responsive Design One of the perforces for website designing today is that the website should be mobile friendly. Not only do they add to the user experience, but they also add up to the visibility of your website. How? Read : Top Reasons why Mobile Responsive Websites help your SEO. Google ranks websites with better usability, speed and more dwell time higher. With your website being mobile responsive, all these factors give your search rank a positive push. Using keywords Keywords are the foundations of On-Page SEO. Start your titles with keywords, include them in your headings, and drop a keyword in the first 100 words. At the same time, make sure you have added proper heading types to the content on your website. Using headings helps Google algorithms identify the relevant piece of content faster, thus helping your SEO. Although there is no such optimum keyword density to help your page, yet 1-3% keyword density with semantic keywords would be great.Semantic keywords are basically the synonyms of your focus keyword. For example, a semantic keyword for website development company in delhi could be a web designing company in delhi ncr. Create Links There are two kinds of links– outbound and inbound. Outbound links help you link back to other pages on the web except your website that are relevant to the purpose of your page. Inbound links are used to link back to other pages, blogs, presentations, forms, etc. within your website that could help a visitor understand the context better, or lead them to a call-to-action. Links are important because search engines view them as votes of confidence in the popularity and authority of your website. Linking internally also connects your content and gives the search engine an idea of the structure of your website. They help establish a hierarchy on your site, allowing the more important pages to rank higher. Social Media sharing buttons Even though social media links do not directly increase the rank of your page on a search engine, they help increase the visibility of your website and the content. They help create your brand and increase its recognition. If your viewers like the way you present your brand on social media, they might visit your website more, thus increasing the referral traffic. In a way, this helps you create confidence for the search engine.Ensure that you place social media links on your page, to redirect the visitor to your social media pages. Play with the multimedia Use of media such as images, GIFs, videos, presentations, etc. help increase the time a visitor spends on your page. This helps increase the average session time of your website, thus increasing the rank on any search engine. Place them accordingly, relating to the context of the content on your website, or what the page describes. For example, Nuclay, being a website development company in delhi, helped a Non-Government Organization by teaching a few underprivileged students different aspects of Website or Android Development, as well as Digital Marketing. Optimize the site speed More than being a factor that impacts SEO, site speed is a direct ranking metric. Since the Google Algorithm’s update, that included site speed as a ranking basis, Google has provided a set of tools for website developers and webmasters to improve their loading speeds. Google PageSpeed Insights is an online tool provided which is used to identify the performance related issues on sites.  It is mostly related to technical SEO issues, but also helps analyze the site from a user Experience and accessibility point of view. You can access PageSpeed Insights by visiting https://developers.google.com/speed/pagespeed/insights/. Be it an e-commerce site or a digital services agency, it is necessary to implement good SEO techniques to get yourself found. Therefore, start building your website, while keeping in mind these steps. Do not shy from contacting us any time in case you need our help.

User Experience and SEO
SEO, Website Design

Online Business Plan – Why a website’s UX matters to SEO?

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Creating  an online business plan, must include a website. And a website must be well optimized for a great user experience (UX). Most businesses end up focusing on just ranking their website higher. But, did you know, UX matters a lot when brushing up your SEO? To understand this, let’s dig deeper into the relation of UX and SEO. What is User Experience? The most important thing about your website is that it should be user-friendly. From the site menu to the header, the images, links, etc. all become a part of UX. It also includes the way the text is written and how the categories have been arranged on the website. Even more so, the ways of presenting content in alternative ways such as videos, graphics, etc. are also applicable.  But, user experience also ties up with how easily a user can find your website on search. Is it really user-friendly, if it is not locatable? Definitely not. Combining a great user experience with the right keywords will give you the website you need for your business. To do this, you must first know what SEO means. What is SEO? SEO or Search Engine Optimization, is inherently the practise of optimizing your website’s content based on the search engine algorithms and metrics. Search engines rank websites by comparing quality, relevance and authority of its content.  Your online business plan must be around a certain product or service that you’re selling. Therefore, your website must also be optimized around the same, so that every time a user looks for the same, your website is discoverable to them.This starts with choosing the right keywords for your business and using them the correct number of times. Placing them strategically, and following best practices when choosing keywords and where to use them could help you reach the first-page results of a search engine.  Correct keywords usage is part of what will enhance a user’s experience on your site. How does UX and SEO go together? The Google Panda update in 2011 focused on eliminating sites with low quality content and reduced the content to ad ratios on site pages.  Then, the Penguin update that followed a year later was included to improve user experiences.  Since then, an effective SEO strategy must include optimizing your pages, titles and meta descriptions with the proper keywords. You must also use the appropriate H1, H2 and H3 headings that search engines like. Having a well-designed site ensures that your visitors return. If people keep coming back to your site, it increases your domain authority, and it  keeps rising further to the top of search results. Here are some tips and tricks to align your website’s UX and SEO efficiently: Do not try to spam the content with keywords just so you can elevate your rank on a search engine. Providing content with multiple forms of accessibility would improve experience for the sight and hearing impaired, and provide basic html versions as it helps users load your site pages even if they, for example, only temporarily have slow, unsecured Wifi. Therefore, include alt text, descriptions or captions with images. Carefully plan a layout for your website design. To increase the convenience of your visitors, include a search bar at the top of your page, in case they cannot find something on the menu. Break long chunks of text with images and bulleted lists if you can, to decrease the monotony of the content. Just make sure that your images do not load slowly. While creating a menu, make sure all your subcategories belong under the main category menu items. Try avoiding menu drop-down options as mobile users cannot see them when navigating your site pages. The page speed is another issue that could affect people who are experiencing internet connectivity problems. You can make use of content management systems that provide plugins to automatically optimize images and graphics to improve page loading. Also, choosing the right web host would help your pages to respond faster over pages that respond more slowly. Sites often load too slowly because the host has poor infrastructure which doesn’t support the website efficiently. A quick trick, but a useful one. Always provide a quick way back “Home”. While creating your online business plan, keep in mind the necessities of creating an intuitive website for your customers and visitors. If you face any difficulty with the same, we are here to help you. Contact us today!

Web Design Company
Website Design

5 proven ways to get more clients for your Web Design Company

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The total number of internet users crossed 3.50 billion in 2018, this has also increased the potential of an online business that is looking to expand and flourish. Even for businesses that haven’t been able to come up with their own website, most of them will find more deals once they come online. In order to set up a website, a lot of brands need a web design company and undoubtedly, there is high competition among different companies to get more clients on board. As a business owner, getting more projects to work on is a big necessity for the smooth functioning of the company. With this article, we would like to introduce 5 simple ways in which you can get more attention and of course, clients.  Curate meaningful content  Content is king in the digital front of advertising. Be unique in your approach to representation; attractive, insightful and engaging are the words you will have to remember. A well written article or piece will help you bring about a positive image for your brand. At the same time, your content doesn’t necessarily have to be textual, you can create infographic, videos, newsletters and sample templates around the positioning of your brand.  SEO and Adwords are important Good Search Engine Optimization (SEO) will help you get to the coveted first page ranking on Search Engine Ranking Page (SERP). Nobody has the patience and time to go beyond the first page of the search results, therefore a second page ranking may not get you much of what you want and need. Having an in-house SEO Analyst is a good idea if you do have the budget to hire an SEO Agency. In this way, you can also present yourself as a web design company that can also offer SEO services.  AdWords are also an option if you do not have time to invest on SEO. There are leading search engines like Google and Bing that offer this service. It works by allowing your ads to feature prominently on top of the search results, all you have to do is pay for a click on the link.  Get listed in the web solutions catalogue In order to bring about more business growth,  your brand needs to be more visible and your services will have to be showcased on a more engaging platform. There are platforms like Template Monster where you can be easily present. Your company’s presence on the web studio catalogue will enable you to show your skills that are waiting to find the kind of service and tools that you offer. This is undoubtedly a wonderful opportunity to improve your base with relevant and quality clients. All you have to do is pass a small test before you actually get listed and also provide a few basic information.  Social media is key It’s not just models that get scouted through social media, your company can too. There are networking sites like Facebook, LinkedIn and Instagram that have a big network of people that interact on the interest topics that are common to them; they are groups and pages you can join and start your networking. Not just that, these sites also have options to run ads as a business with specific targeting of audience. You can also look for profiles of big potential clients and approach them by interacting with them directly. Your website represents your brand If you are offering to create and maintain a website for a company, it is your website that is going to give the first impression. Be careful about the fonts and colours that you use, be precise with your presentation and be creative with the graphics that you showcase on your website. Make sure that you optimize your site so that it shows up on the SERPs and contribute to other websites so that people know that you are good at what you do, focus on earning their trust first. These are the few ways that, if executed sincerely, will help you get more clients for your company. Some techniques will help you instantly while a few will take some time to show results. Trying several of them together will up your chances of getting the break your deserve. For the best website design company in Delhi NCR, please feel free to reach out to us. Keep up with trends and keep working at it. 

What is pillar page?
Information

How will pillar pages help your Google search rank?

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Anyone who understands the bits and bytes of SEO (search engine optimization) knows that it is dynamic and keeps changing. This is because search engines modify their algorithms so rapidly that even the best strategies need to be revamped. Consequently, as a marketer you would need to keep pace with these changes while in pursuit to grow your business online. It is well known that Google uses an ever-changing algorithm to pitch the most relevant search results. It is because of the changing human search behaviour. Hence, optimising blog-content for better ranking is now obsolete. Let us walk you through the various changes ‘search’ has endured. Search : over the years Today, people search in ways that are more often conversational queries. According to Hubspot a majority of searches on the internet– more than 64%, consist of four words or more. This number is increasing due to the increase in the use of voice search. With the availability of Siri, Cortana and Google Assistant, a high percentage of searches are now done via voice. With the addition of devices like Google Home and Amazon Echo, the number will only rise.  Another reason for these long-texted-searches is because people want to skip the junk. With an enormous amount of content being produced daily, quality is greatly outweighed by quantity. Hence, users are now submitting detailed queries, skimming more often, checking headers of blog posts or relying on answers provided by Google’s featured info to find simple answers. Resultantly, the search engines are getting optimised to sort through the thousands of pieces of content out there to serve up the best, most accurate results possible.  So it becomes necessary for marketers to enhance their content and research their customer base thoroughly. What exactly is your customer base? What should be the query that brings you to them? For example, if your company is a digital marketing agency in gurgaon and you want to advertise it locally, which keyword would garner better results for you– “marketing agency” or “digital marketing agency in gurgaon”? Google’s search engine is trying to find the most useful searches for the user, even if that is not exactly what they searched for. For example, if you searched for “ways to grow your online business”, it might also show you results pertaining to online business consultants or a website development company. This means if a blogger is pitching the idea of digital marketing services, he/she needs to be even more precise with their content and optimisation.  A way to do this is by arranging your site in a manner that lists different main topics with blog posts about specific keywords, linked to one another to address as many searches as possible about a particular subject. Using Topic Clusters For a long time, bloggers have had the habit of writing posts around a few specific keywords. In this race of ranks, this method leads to your own URLs competing against each other, when multiple blogs are posted about the same topic.  Now, in order to rank in search, and best answer the queries, a topic cluster model is being used. All you need to do is choose the broad topics that you want to write about, then create content based on the related keywords and link them altogether, which would increase your search engine authority. Here we use a more isolated architecture basically, consisting of three components– Pillar content – the broader topics. Cluster content – piece of content about related topics Hyperlinking – connecting the broader topics with cluster content using hyperlinks. In short, the bloggers are trying to rank the pillar content—the primary topic, by creating more specific pieces of cluster content.  How is it done? What are Pillar Pages? A pillar page is the foundation on which a topic cluster is built. It covers all the aspects of the topic on a single page but leaves room for in-depth content. This in-depth content is reported through cluster blog posts that hyperlink back to the pillar page.  Pillar pages are much longer than typical blog posts as they cover all the aspects of the topic, yet they aren’t as in-depth. This is how pillar pages are used. You can create content that answers questions in a pillar page but leave room for the detailed study of each of the aspects.  For example, we could create a pillar page about Facebook marketing which could provide an overview of how Facebook works when marketing your business, and then hyperlink it to several pieces of cluster content like how to make informative Facebook videos, how to write good Facebook captions, etc. The pillar page thus serves as a guide to Facebook marketing and the pieces of cluster help you dive into the specific aspects. Wondering how to create a pillar page? Well, the first step would be not thinking about your site in just simple keywords. Start with selecting the topics you want to rank for. Think about the ideas based on more specific keywords related to the topics. Think about the interests of your audience or the challenges they face. This could give you ideas about the pillar page content. Hence, choose a topic that is broad enough to cover these and generate more related blog posts related to it. Don’t take a topic that is very broad that you cannot cover the entire thing in a single page. For example, ‘Social media marketing’ is very broad, but ‘Facebook marketing’ broad enough to cover on a single page and link many blog posts with. At last, it should be understood that pillar pages must answer any question a person might have about a topic. That is what will drive them to click on your page when they enter a Google search term. 

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