Email marketing

Grow your business with these easy social media tactics

Affordable social media tactics to help you grow your business

Nuclay / January 16, 2020

An absolute fact in today’s world is that business and social media have become inseparable. It is very difficult for one to thrive without the other; the relevance between different fields has been made a lot better. There are numerous promoting techniques for social media that are worth exploring. Even if you are a little low on the budget, there are tactics that will be slightly lighter on your pocket, but will nevertheless help you grow your business. We have listed out the different best practices that can help you build your empire. Best quality content A kick-ass content needs to make it to your top priority list so that you may arrive. We have continuously emphasized on the importance of content in our other articles, content on social media handles, ads and websites represent who you are as a brand. There are different types of content that are consumed by the readers, you must know what kind of content you would like to feed our audience. Pay attention to the kind of content that you make available to your audience, curate, review and finalize. Meaningful videos You can always make use of video content, we are able to include this on our list because the videos you make do not have to come at a great price, simple ones can be used too. Let your content tell a story, let it engage with your audience. Begin conversations and awaken emotions. Video content will help you grow your business by contributing to the generation of sales. Email marketing This is one technique that is believed to have a tremendous impact in increasing outreach and closing leads. If you already do not have an existing mailing list, create one and start sending out your business newsletters. Use your emails to let people know where to follow you on social media, you can also use screenshots from your social media on your newsletter. The right platform It is very important to identify and target the right platform; facebook for instance has the reputation of the most widely used social media platform, across all age groups. If you are looking to run your promotions on facebook, then there are options between a paid and unpaid promotion. Be creative and thoughtful with the creatives that you create. Instagram seems a little more popular among the younger generation today, the prominence of facebook, however, remains. Personalized messages Your audience may or may not be an existing consumer of your brand or product, but everybody loves to receive a customized message. By putting out personal messages drafted just for them, you will pass on a sense of authenticity and originality. You can begin by setting up ads and infusing personalized content into the same; make use of the different advertising options on social media platforms. You can target and identify people by location, age, gender and more. Infographics Information is better received when presented in an attractive and appealing manner. You can begin by learning how to create an infographic image. If you do not want to do it on your own, you can take outside help. For instance, Nuclay is a website designing company in Delhi NCR that also proves other designing services. Infographics help in bringing out the creative side of you as a brand, it gives out details as well as attracts more people towards you. Influencer outreach Influencers are those people that are followed by your set of audience. The followers have an inclination towards the recommendation of the influencers, therefore the job here is to get the influencers on your side. You can reach out to them and see if they would like to experience your products and if they like it, they can start posting about it while they get to keep the products. Page/brand reviews Whether you like it or not, people read reviews on social media pages and judge your products partly on those reviews. Get people talking about your brand, make sure that you satisfy your consumers so that they write good online reviews about you and give you maximum rating stars. Online contests can also bring about more engagement and this will in turn drive more people to you. The above methods can be put to use one at a time or you can even club two or three together. Since the main goal is to grow your business, think it through and finalize on the perfect options.

Digital Marketing

Digital Marketing Services That You Must Know About

Nuclay / January 7, 2020

The Father of Modern Marketing, Philip Kotler once said “The most important thing is to predict where clients are going and stop right in front of them”. Likewise, It is important to understand that businesses today are moving from traditional methods to digital marketing services, It is important to know what suits your business, and where your target audience lies. With digital marketing, you reach bigger audiences thus, bigger number of potential clients. Yet, building the right axis around which all your communications revolve, is still the most important aspect. Therefore, we bring to you a comprehensive guide to understand the basics of the most used digital marketing services. This detailed guide will help you build a proper marketing strategy suitable for your business. 1.Social Media Marketing Social media networks are like a cocktail party where all the attendees are dressed and suited up. Assume that you reach the party filled with a lot of people (these are your potential leads). To engage with them, you wouldn’t directly pounce on them and ask them to buy your products. You try to blend in and try to strike up a relevant conversation. You analyze their points and suggest them remedies to get over their problems. That is how you gradually build a rapport and eventually lead them. That is the same way you go about with Social Media Marketing. You slowly build conversations, you gain customer loyalty and then you gain long-term customers. It is a slow process but an effective one. Popular social media sites include – Facebook, Twitter, Linkedin, Instagram, etc. Built-in analytics tools within the social media channels enable businesses/brands to track the effectiveness of their campaigns. Through social media marketing, businesses will be able to tap into a bigger market. This is very much impossible with traditional marketing. Social media marketing can garner a lot of organic traffic through activities like posting text, images, videos, and other content that drives engagement with the audience, while also promoting the images with paid advertising. (Via GIPHY) There are various tools that can be used to assist your social media campaigns. Tools like Buffer help you schedule your posts in advance and plan your social media calendars. Employing such tools with the digital marketing services for your business helps you conduct marketing efficiently. 2. Search Engine Optimization If you’re taking your business online, even though it is just through the use of digital marketing services, it is a must to have a website. But having a website for the namesake is of no use, unless and until you can direct traffic to it. And this is possible by increasing the rank of your website on the search engines– Google, etc. This process is known as search engine optimization (SEO). Google, the most prominent search engine works through layers of algorithms known as crawlers and spiders. These algorithms are responsible for locating the most relevant results for any search query on Google’s search box. For example, if you search “digital marketing services”, these algorithms will scroll through the internet to locate wherever these keywords have been used, basically web pages, blogs, links, etc. Further, there are more than 400 metrics that define the rank of any particular search on Google’s results page. (Via GIPHY) By now, it must be clear that if your website is not SEO optimized, it won’t rank higher or might not even rank anywhere on the search results. But how do you optimize your web pages? Locate keywords using the Google Analytics tool that are relevant for your business. For example, for a mobile phone seller, Google would suggest keywords like “buy mobiles online” or “buy smartphone online”, etc. Use these keywords on your web pages in the relevant areas and design your content around them. Google also ranks website according to the confidence created by them. This confidence means the number of times a user visits a website or technically the number of sessions on a website. It is also created with internal and external links associated with the content. You might find websites creating blogs and sharing them on their social media channels. This is done for the same purpose– to enhance the link building process and direct traffic to the website through social media. Greater the number of sessions on a website, the greater the confidence it possesses. The user experience (UX) on your website is a very important aspect that most businesses usually ignore. If your website garners a good average session duration (i.e. average time spent by users on your website), it helps your Google search rank. It must be understood that a user would only spend time on your website if he/she is amused by the look and feel of it. If the information is not relevant or the interface is non-user-friendly, they would hop-off. Thus, decreasing the average session time, in turn, decreasing your Google rank. Therefore, place engaging pieces of content like images, videos, etc, and use animations that amaze the user on scrolling through your website. You can also run paid ads on Google using Google AdSense/ Google AdWords tools. These ads will appear whenever a user searches through the keywords selected for the campaign, by you. Set a definite budget according to your needs and these ad campaigns will help you gain potential customers inorganically. Search engines are the most important way of increasing traffic. Therefore, SEO becomes the soul of digital marketing services. 3. Email Marketing Email is the one way through which you can communicate directly with your customers, rather than calling them directly. It is a peer-to-peer conversation between two people, even though you might be sending it on behalf of an organization. It goes the same way while using emails as a digital marketing service. Businesses tend to inform their customers about product updates, solve their issues, register requests, etc. It is a great means to keep your customers interested in your brand by getting into their inboxes directly. You can create

Digital Marketing, Trends

Digital marketing trends for 2020

Nuclay / December 31, 2019

If you are a digital marketer, you must be well aware of Professor Kotler and his idea of “Three Types of Marketing”. While talking about the concept of Marketing 3.0, he said,“Only a few companies work in this instance. Marketing 3.0 means understanding that getting to know the client is much more than finding a person interested in your product”. Today, more and more companies are following this idea – understanding and getting to know the client. With the beginning of a new decade and the influence of machine learning and artificial intelligence on digital marketing services, new doors to greater opportunities are about to open. If you are out-of-date with your marketing skills, you’re limiting your brand’s reach. You may be very well unaware of new digital marketing trends, but your potential customers and your competitors, might know them already. To help you keep up the pace, we have curated the following trends to look out for in 2020. Chatbots – Personal assistance without the need of an actual person. The technological advancements that we are looking at today are breathing new life into Chatbots. They are becoming more powerful and persuasive than the previous years. Chatbots help you create a 1 to 1 interaction with your client, which can surely not be compared with broadcasting messages to customers or showing them an advertisement. Investing in chatbots for digital marketing services would give you a great advantage over your competitors, as leading a trend rather than following it could give you greater results that you become known for. Read – Why consider chatbots for your marketing strategy? Shoppable posts – There is a new term being coined parallel to e-commerce, known as social commerce. It refers to buying products directly from social media posts. These posts were launched by Instagram in 2019 and they’re getting more and more attention. According to a report, at least 54% of users use such posts to research products. Direct Messaging – As a means of increasing sales, brands are using Direct Messages to streamline customer service. The users can directly talk to the brand about the product they are looking for. With messaging apps like Messenger, WhatsApp, Viber and Facebook, brands are creating more direct connections with their customers. It is a convenient way of forming relationships with customers, addressing complaints or taking orders. This technique works best when a brand encourages its users to message them by providing their handle or username. Sentiment Analysis – It is a part of digital marketing services which analyzes the user’s reactions to a product or service. Mostly, online reviews aren’t totally black-and-white. There’s always an area that you can use to identify what the user wants to convey. Maybe they like a product but aren’t that happy with a particular feature. Maybe the product is okay but it is not what they were expecting. Sentiment analysis uses a lot of data and algorithms to skim through responses and evaluate them. You can use the insights to fine tune your products, create strategies, change your approach and increase your sales. Emails – It is the oldest yet one of the most evolved aspects of digital marketing. Recently, we have seen a swift decline in emails that contain plain-texts. They have been replaced by great designs that look much different from a simple HTML design. Emails could go into 2020 with new features like smart buttons for redirecting them to your purchase pages, and other interactions. These new email designs don’t just impress your customers, but make them look forward to receiving your mail, keeping them engaged and increasing conversions. It’s worth making sure your emails are engaging and beautiful. Read : Email Marketing : A Beginner’s Guide If you’re looking to upgrade your brand approach with digital marketing services, it is great that you follow the current trends. Want to start today? Contact Us and we would be pleased to help you.

Information

How will pillar pages help your Google search rank?

Nuclay / August 7, 2019

Anyone who understands the bits and bytes of SEO (search engine optimization) knows that it is dynamic and keeps changing. This is because search engines modify their algorithms so rapidly that even the best strategies need to be revamped. Consequently, as a marketer you would need to keep pace with these changes while in pursuit to grow your business online. It is well known that Google uses an ever-changing algorithm to pitch the most relevant search results. It is because of the changing human search behaviour. Hence, optimising blog-content for better ranking is now obsolete. Let us walk you through the various changes ‘search’ has endured. Search : over the years Today, people search in ways that are more often conversational queries. According to Hubspot a majority of searches on the internet– more than 64%, consist of four words or more. This number is increasing due to the increase in the use of voice search. With the availability of Siri, Cortana and Google Assistant, a high percentage of searches are now done via voice. With the addition of devices like Google Home and Amazon Echo, the number will only rise. Another reason for these long-texted-searches is because people want to skip the junk. With an enormous amount of content being produced daily, quality is greatly outweighed by quantity. Hence, users are now submitting detailed queries, skimming more often, checking headers of blog posts or relying on answers provided by Google’s featured info to find simple answers. Resultantly, the search engines are getting optimised to sort through the thousands of pieces of content out there to serve up the best, most accurate results possible. So it becomes necessary for marketers to enhance their content and research their customer base thoroughly. What exactly is your customer base? What should be the query that brings you to them? For example, if your company is a digital marketing agency in gurgaon and you want to advertise it locally, which keyword would garner better results for you– “marketing agency” or “digital marketing agency in gurgaon”? Google’s search engine is trying to find the most useful searches for the user, even if that is not exactly what they searched for. For example, if you searched for “ways to grow your online business”, it might also show you results pertaining to online business consultants or a website development company. This means if a blogger is pitching the idea of digital marketing services, he/she needs to be even more precise with their content and optimisation. A way to do this is by arranging your site in a manner that lists different main topics with blog posts about specific keywords, linked to one another to address as many searches as possible about a particular subject. Using Topic Clusters For a long time, bloggers have had the habit of writing posts around a few specific keywords. In this race of ranks, this method leads to your own URLs competing against each other, when multiple blogs are posted about the same topic. Now, in order to rank in search, and best answer the queries, a topic cluster model is being used. All you need to do is choose the broad topics that you want to write about, then create content based on the related keywords and link them altogether, which would increase your search engine authority. Here we use a more isolated architecture basically, consisting of three components– Pillar content – the broader topics. Cluster content – piece of content about related topics Hyperlinking – connecting the broader topics with cluster content using hyperlinks. In short, the bloggers are trying to rank the pillar content—the primary topic, by creating more specific pieces of cluster content. How is it done? What are Pillar Pages? A pillar page is the foundation on which a topic cluster is built. It covers all the aspects of the topic on a single page but leaves room for in-depth content. This in-depth content is reported through cluster blog posts that hyperlink back to the pillar page. Pillar pages are much longer than typical blog posts as they cover all the aspects of the topic, yet they aren’t as in-depth. This is how pillar pages are used. You can create content that answers questions in a pillar page but leave room for the detailed study of each of the aspects. For example, we could create a pillar page about Facebook marketing which could provide an overview of how Facebook works when marketing your business, and then hyperlink it to several pieces of cluster content like how to make informative Facebook videos, how to write good Facebook captions, etc. The pillar page thus serves as a guide to Facebook marketing and the pieces of cluster help you dive into the specific aspects. Wondering how to create a pillar page? Well, the first step would be not thinking about your site in just simple keywords. Start with selecting the topics you want to rank for. Think about the ideas based on more specific keywords related to the topics. Think about the interests of your audience or the challenges they face. This could give you ideas about the pillar page content. Hence, choose a topic that is broad enough to cover these and generate more related blog posts related to it. Don’t take a topic that is very broad that you cannot cover the entire thing in a single page. For example, ‘Social media marketing’ is very broad, but ‘Facebook marketing’ broad enough to cover on a single page and link many blog posts with. At last, it should be understood that pillar pages must answer any question a person might have about a topic. That is what will drive them to click on your page when they enter a Google search term.

Digital marketing trends for 2020

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