CRM software

Why consider Salesforce Development Services for your Business

Nuclay / March 18, 2020

Before you learn why you need Salesforce for your business, you must understand what Salesforce as a platform brings to you. A good online business consultant would always advise you to optimize your daily schedules and prioritize your tasks to make sure customers are not ignored, and prospects are kept in track. Also, you need to make your sales department spend more time with customers so that they close more deals and build you a stronger customer base. All this work can be very efficiently optimized with the use of a CRM (Customer-Relationship Management) software. You must know that Salesforce is currently the best CRM software out there. It helps your business grow into a more streamlined, effective and efficient organization across all bases. It has been on the market since the late 90s and has evolved into one of the most innovative and comprehensive CRM solutions, capable of addressing all of your business needs. With its growth, there are numerous agencies that have started to provide Salesforce consulting services or Salesforce development services to help businesses grow. If you have been hearing about all the talks around Salesforce or even if you haven’t ever heard about it, here is why Salesforce needs your attention: 1. Usability A Salesforce consultant would surely tell you that it is as easy to use as the websites you visit every day. Just create an account and login from anywhere, collaborate with your colleagues and make use of customer data whenever you want. This is one of the primary reasons why people are starting to adopt Salesforce so much. For your Sales Reps, Salesforce development services would enhance their account access, contacts, opportunities and tasks, all from a single dashboard. It will help them analyze better and make decisions faster. Moreover, it is very easy to navigate between different modules and work cordially with your colleagues. 2. Customizability The default Salesforce platform itself comes with a wide variety of features. Most businesses could make use of them and meet all their CRM needs. However, while implementing advanced Salesforce development services for your business,, the Admin can make point-and-click alterations via the Force.com builder to configure the solution as per your business process. Whether you add modules or fields, create sale processes or change workflows, it’s all just a click away. 3. Cloud-Based The first cloud-based CRM and the Platform as a Service ( PaaS) market with Force.com, was launched by Salesforce, with the idea to support the complex real-world business models. It has no capital expenses involved, however, you might have to pay to acquire different licenses while using the software Salesforce’s Sales Cloud has four Editions – SalesforceIQ Starter, Lightning Professional, Lightning Enterprise and Lightning Unlimited – starting from $25 to $300, billed annually for per user/month. Their Enterprise Edition is priced at around $150/user/month (billed annually) and currently holds the maximum number of subscribers. Salesforce has mastered a secure and sophisticated cloud infrastructure and offers amazing cloud solutions for Sales, Marketing, Support, and Analytics. 4.Advanced Reporting With Salesforce, your Sales Reps can create their own customized reports to see the accounts they haven’t worked on for a while, or the potential present in the pipeline, the products they have sold, the activities performed and tasks completed as well as enable contract management. These reports and dashboards would help them greatly in measuring their own performance. These reports also help map critical data via graphical formats. These are a powerful suite of reporting tools which help save your time, money and focus your attention on the much crucial aspects of your business. 5. Increased Scalability When you are opting for a CRM, you are not not just focusing on the present, but are bringing in a solution that would cover your business needs for a long time in the future. Salesforce is highly scalable and the customizability it offers helps modify and adapt to all future specifications. All Salesforce users use the same infrastructure and instance of the software. Therefore, if you implement Salesforce development services, it will allow for automatic and simultaneous updates for all the users on the platform while keeping their data secure. This means you get the latest features with automatic, seamless upgrades three times a year. 6. Integrations The Salesforce platform is a robust and a well-documented open API. This enables you to virtually make any integration possible. It also helps you map your business processes onto Salesforce more efficiently. 7. AppExchange The Salesforce community acknowledges that there are other applications which can be used to improve your customer engagement. Thus, it introduced the Salesforce marketplace called the AppExchange. This is a business app store with over 2800 apps (free + paid), that include Salesforce integrations with MailChimp, Xero, Quickbooks, DocuSign, AdobeSign, etc. for small and enterprise businesses, all in one platform. With Lightning App Builder, Salesforce customers or partners can build/customize an application or page by themselves. 8. Mobile CRM Salesforce development services come with a great advantage, that it is one of the earliest CRMs to go mobile. Now even if you are out of your office or going on vacations, you can utilize the full potential of Salesforce from your mobile phone. 9. Diverse Community The types of business using Salesforce is so large and so diverse. Moreover, it doesn’t just help you make much more profit but also helps you realize the purpose of your venture. With the Salesforce Nonprofit Cloud, Salesforce is giving back to the society as nonprofits can streamline their operations with it at a much lower cost. Moreover, with the Salesforce Nonprofit Success Pack (NPSP) Salesforce brings a flexible, open data architecture and pre-built constituent and donor management components for nonprofits across the world. 10. Salesforce is the hot topic in the IT industry today. Go with it and experience it yourself. Salesforce lets you efficiently put in place different functions of your business so you can achieve customer success. You can sell, service, market, know your customers, and

CRM

Why consider Salesforce for nonprofit fundraising?

Nuclay / October 17, 2019

It is not just businesses but also nonprofits who are grappling to manage a huge amount of data. For nonprofits and charities, these data are related to funds, finance and donors; campaign execution; and overall operations. If that wasn’t enough, small nonprofits have to compete with charity and fundraising organizations that have a much larger budget. In this ever-growing technical age, large nonprofits have the leverage to procure expensive tools and software. This leaves small and medium-sized nonprofits with no other option other than to opt for software that can better manage operations and campaigns. Switch to a CRM Do away with your traditional method and switch to CRM (Customer Relationship Management) software for better handling of funds, reports, marketing, and events. But nonprofits – with a limited budget- cannot afford to purchase a full-fledged CRM. That assumption is waning as Salesforce stepped in and introduced scalable solutions for nonprofits at a very little cost. The attribute of salesforce to help empower multinational NGOs, foundations and social welfare organizations without taking a toll on their budget, makes it the best CRM for nonprofits. Salesforce reckons that technology has the capability to change the world when used for good. They do so by empowering nonprofits through solutions that provide insights through cloud computing technologies and thus help optimize fundraising. Transforming nonprofit domain with Salesforce Nonprofit Success Pack The Nonprofit Success Pack (NPSP) is tailor-made for nonprofits and charities to manage campaigns, donations, donors and, volunteers more efficiently. NPSP is specifically designed for the needs of nonprofits such as managing households, leads, reports and more You may extend the capabilities of NPSP through salesforce integrations with the umpteen number of apps that are available on the Salesforce AppExchange. The “Power of Us” Program You must be familiar with various donations. Technology donations shall be something new for you. Salesforce, with a mission of empowering nonprofits, provides its technology in the form of 10 Enterprise Edition CRM Lightning subscriptions at no cost at all. Salesforce loves to call this the “Power of Us” program. Along with the 10 free subscriptions, under the Power of Us program, nonprofits also receive deep discounts on additional subscriptions, products, services, training, and events. This is otherwise a $20,000 per year program that nonprofits get for free. The NPSP and Power of Us program are some of the continuing efforts by salesforce to build a better future with technology. These programs by Salesforce are loaded with dozens of features that can be tailored to meet nonprofit needs. Leverage this opportunity and boost your fundraising.

CRM, Information

What is Customer Relationship Management? A beginner’s guide to CRM

Nuclay / October 9, 2019

Imagine, your business a couple of years down the line after you have established your startup. You probably had a few customers or clients back then, but now the numbers are snowballing. Apart from grappling with your core business, funding and workforce, you must be finding yourself entangled in an indefinite thread of numbers. You can abide by the adage “many hands make light work” and can pitch in several people to get your data in the right shape or you may consider the smart way of doing it – Customer Relationship Management. As a growing business, chances are slim that you haven’t heard of a CRM but chances are high that you aren’t familiar with one. CRM, as you might think, isn’t that complex to understand. A handful of customers isn’t difficult to manage and interact with. At an early stage, you might probably be keeping track of your existing customers manually. Things for the management team take a turn when the business starts flourishing and customers begin to proliferate. Concerns mushroom on how to manage and analyze customer data and interactions in a robust and efficient way. An evolved lead management software over the existing, obsolete ones was the need. So, what is CRM? Customer Relationship Management (CRM) is a combination of strategy, software, and practices to help businesses improve relationships and interactions with existing and potential customers. A CRM will keep you plugged into everything – customer management, sales management, vendor and supplier management, and more. The CRM software CRM software is conventionally used as lead management software and as a sales and marketing tool to better manage customer data and hence increase profitability. It brings the entire previous history of a customer, current interaction and outstanding issues all into one cohesive unit. Data flows from across departments – sales, customer service, and marketing. Translate these data into useful business information with CRM software. To summarize, a CRM software is designed primarily for interaction between an organization’s marketing team, sales force, and customers. It allows you to:- consolidate data from across the departments and that of customers manage and analyze the data foster personalized and meaningful interactions with your customers This eventually helps you achieve the goal of retaining and enhancing the relationship with existing customers and acquire new ones. Hence CRM not only increases sales but also helps improve customer retention.

Why consider Salesforce for nonprofit fundraising?

What is Customer Relationship Management? A beginner’s guide to CRM

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