If you are searching for a website development company in delhi, your search results would definitely not display food joints. But, how does Google segregate one website from the other?
Basically, there is a whole set of algorithms crawling and scanning your content, as well as your website’s code, for Google to locate you asap. However, it is your duty to optimize your pages accordingly with Search Engine Optimization. Talking about on page SEO, it is possible that you might have heard of various techniques. However, here is a quick summary of everything we could tell you about creating web pages that generate a lot of targeted traffic.
Responsive Design
One of the perforces for website designing today is that the website should be mobile friendly. Not only do they add to the user experience, but they also add up to the visibility of your website.
How?
Read : Top Reasons why Mobile Responsive Websites help your SEO.
Google ranks websites with better usability, speed and more dwell time higher. With your website being mobile responsive, all these factors give your search rank a positive push.
Using keywords
Keywords are the foundations of On-Page SEO. Start your titles with keywords, include them in your headings, and drop a keyword in the first 100 words. At the same time, make sure you have added proper heading types to the content on your website. Using headings helps Google algorithms identify the relevant piece of content faster, thus helping your SEO.
Although there is no such optimum keyword density to help your page, yet 1-3% keyword density with semantic keywords would be great.
Semantic keywords are basically the synonyms of your focus keyword. For example, a semantic keyword for website development company in delhi could be a web designing company in delhi ncr.
Create Links
There are two kinds of links– outbound and inbound. Outbound links help you link back to other pages on the web except your website that are relevant to the purpose of your page. Inbound links are used to link back to other pages, blogs, presentations, forms, etc. within your website that could help a visitor understand the context better, or lead them to a call-to-action.
Links are important because search engines view them as votes of confidence in the popularity and authority of your website. Linking internally also connects your content and gives the search engine an idea of the structure of your website. They help establish a hierarchy on your site, allowing the more important pages to rank higher.
Social Media sharing buttons
Even though social media links do not directly increase the rank of your page on a search engine, they help increase the visibility of your website and the content. They help create your brand and increase its recognition. If your viewers like the way you present your brand on social media, they might visit your website more, thus increasing the referral traffic. In a way, this helps you create confidence for the search engine.
Ensure that you place social media links on your page, to redirect the visitor to your social media pages.
Play with the multimedia
Use of media such as images, GIFs, videos, presentations, etc. help increase the time a visitor spends on your page. This helps increase the average session time of your website, thus increasing the rank on any search engine.
Place them accordingly, relating to the context of the content on your website, or what the page describes. For example, Nuclay, being a website development company in delhi, helped a Non-Government Organization by teaching a few underprivileged students different aspects of Website or Android Development, as well as Digital Marketing.
Optimize the site speed
More than being a factor that impacts SEO, site speed is a direct ranking metric. Since the Google Algorithm’s update, that included site speed as a ranking basis, Google has provided a set of tools for website developers and webmasters to improve their loading speeds. Google PageSpeed Insights is an online tool provided which is used to identify the performance related issues on sites. It is mostly related to technical SEO issues, but also helps analyze the site from a user Experience and accessibility point of view.
You can access PageSpeed Insights by visiting https://developers.google.com/speed/pagespeed/insights/.
Be it an e-commerce site or a digital services agency, it is necessary to implement good SEO techniques to get yourself found. Therefore, start building your website, while keeping in mind these steps. Do not shy from contacting us any time in case you need our help.
